Subchapter C. SOLICITATION FOR THE PURCHASE OF
ALCOHOLIC BEVERAGES

§ 13.101. Prohibition against solicitation and enticement.

 No licensee, servant, agent or employe thereof, may permit a person on the licensed premises to directly solicit or entice another person for the purpose of the purchase of food, beverages, merchandise, service or another item or thing stored, possessed, served, sold, exposed for sale or dispensed on the licensed premises or contiguous or adjacent premises or premises operated in connection therewith.

   The provisions of this §  13.101 amended through December 27, 1985, effective December 28, 1985, 15 Pa.B. 4583. Immediately preceding text appears at serial page (48228).

   Consistency

 (a)  General. Retail licensees may discount the price of alcoholic beverages for a consecutive period of time not to exceed 2 hours in a business day, but may not engage in discount pricing practices between 12 midnight and the legal closing hour. Retail licensees may not engage in the following discount pricing practices unless specifically excepted in subsection (b):

   (1)  The sale or serving, or both, of more than one drink of liquor, wine, or malt or brewed beverages at any one time to any one person, for the price of one drink.

   (2)  The sale or serving, or both, of an increased volume of one drink of liquor, wine, or malt or brewed beverages without a corresponding and proportionate increase in the price for the drink.

   (3)  The sale or serving, or both, of an unlimited or indefinite amount of liquor, wine, or malt or brewed beverages for a set price.

   (4)  The pricing of alcoholic beverages in a manner which permits the price to change within the 2-hour period.

 (b)  Exceptions. Nothing in subsection (a) prohibits:

   (1)  The sale or serving, or both, of an unlimited or indefinite amount of liquor, wine or malt or brewed beverages for a fixed price for catered events which have been arranged at least 24 hours in advance.

   (2)  The offering for sale of one specific type of alcoholic beverage or drink per day or a portion thereof at a reduced price, if the offering does not violate subsection (a). For purposes of this section, a specific type of alcoholic beverage means either a specific registered brand of malt or brewed beverages, a type of wine, a type of distilled spirits or a mixed drink. Examples of permissible drink discounts are found in Board Advisory Notice 16.

   The provisions of this §  13.102 adopted December 27, 1985, effective December 28, 1985, 15 Pa.B. 4583; amended March 20, 1998, effective March 21, 1998, 28 Pa.B. 1418; amended December 17, 1999, effective December 18, 1999, 29 Pa.B. 6337; amended November 12, 2004, effective November 13, 2004, 34 Pa.B. 6139. Immediately preceding text appears at serial pages (261768) to (261769).

   Violation

   The licensee was in violation of this section when he varied malt and liquor prices from day to day as a promotional price tactic which encourages the consumption of alcoholic beverages. In re Locy, 557 A.2d 1164 (Pa. Cmwlth. 1989); appeal denied 563 A.2d 889 (Pa. 1989).