Subchapter C. BUSINESS ASPECTS
5.31. Professional advertising.
5.32. Corporate and fictitious names; professional corporations.
§ 5.31. Professional advertising.
(a) A licensee may provide information to the public which includes the location of the licensees office, office hours, postgraduate degrees received from an approved college or accredited academic institution, chiropractic specialties, years of chiropractic practice and fees for routine professional services.
(b) Advertisements, letterhead, signs or other printed material shall indicate the licensees name and profession.
(c) Advertising which is false, fraudulent, deceptive or misleading will be considered unprofessional conduct and may provide the basis for disciplinary action against the advertising licensee. An advertisement shall be deemed by the Board to be fraudulent, false, deceptive or misleading if it does one of the following:
(1) Contains a misrepresentation of facts.
(2) Makes only a partial disclosure of relevant facts in its content or in the context in which it is presented; for example, advertising free services or services for a specific charge when, in fact, the licensee is transmitting a higher charge for the advertised services to a third-party payor for payment, or advertising a free service or services which are conditioned upon the purchase of an additional service or services without disclosing the condition.
(3) Creates false or unjustified expectations of beneficial treatment for a successful result.
(4) Is designed to inflame or appeal primarily to a laypersons fears, ignorance or anxieties regarding the persons state of health or physical well-being.
(5) Contains a representation that the licensee holds certification in a chiropractic specialty when the licensee does not hold certification in that specialty.
(6) Contains a representation that the licensee is a licensed physical therapist when a licensee is not licensed under the Physical Therapy Practice Act (63 P. S. § § 13011313).
(d) An advertisement for a free x-ray shall comply with § 5.53(b) (relating to radiological procedures).
The provisions of this § 5.31 issued under section 302 of the Chiropractic Practice Act (63 P. S. § 625.302).
The provisions of this § 5.31 adopted December 27, 1991, effective December 28, 1991, 21 Pa.B. 5944.
§ 5.32. Corporate and fictitious names; professional corporations.
(a) Fictitious and professional corporation names shall meet the following conditions:
(1) The corporate name shall end with the words corporation, incorporated, professional corporation or a derivative thereof.
(2) The fictitious or corporate name shall contain the word chiropractor, chiropractic, doctor of chiropractic or D. C., unless incorporated under this section.
(3) The fictitious or corporate name may not have been previously filed with the Corporation Bureau and approved by the Board and in current use by another licensee.
(4) The fictitious or corporate name may not indicate or suggest by its terms an official status or affiliation with Federal, State, county or municipal governmental entity.
(5) The fictitious or corporate name may not contain false, deceptive or misleading terminology.
(b) A licensee may form a professional corporation with other licensees or other licensed health care practitioners who treat human ailments and conditions and who are licensed to provide health care services in this Commonwealth without receiving a referral or supervision from another health care practitioner.
The provisions of this § 5.32 issued under section 302 of the Chiropractic Practice Act (63 P. S. § 625.302); amended under section 302(3) of the Chiropractic Practice Act (63 P. S. § 625.302(3)); and section 812.1 of The Administrative Code of 1929 (71 P. S. § 279.3a).
The provisions of this § 5.32 adopted December 27, 1991, effective December 28, 1991, 21 Pa.B. 5944; amended May 23, 1997, effective May 24, 1997, 27 Pa.B. 2540. Immediately preceding text appears at serial pages (208580) to (208581).
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